Injuries outside of work and road make up 80% of claims to the Accident Compensation Corporation (ACC), about half of which are for injuries sustained in a fall. ACC claims data showed that the working-age population account for 60% of the cost of falls, yet there are very few evidence-based interventions available for falls prevention in this population group. ACC trialled using crowd-sourcing techniques to generate new falls prevention ideas. Aims/Objectives/Purpose Develop an innovation

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... amme, to engage with a range of people not traditionally associated with injury prevention to generate a number of novel ideas to trial and where successful roll out nationally. Methods ACC launched the Idea Nation initiative which employed a number of crowd-sourcing initiatives including; brainstorming forums, a national competition and online collaboration to build up raw ideas. Results/Outcome The initiative is still live, so final results are not available at the time of presentation, however early findings are encouraging. Preliminary results indicate that crowd-sourcing can be effectively used to engage with the community and generate new ideas to injury issues. Significance/Contribution to the Field The Idea Nation initiative will interest those working in and developing injury prevention and community engagement programmes.