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The aim of this research was to examine partial reflective awareness in ethical business choices in Croatia. The ethical decision-making is interlinked with sustainable practices, but it is also its prerequisite. Thus, better understanding of business ethics decision-making provides a basis for designing and implementing sustainability in a corporate setting. The research was done on student populations who will soon carry important roles and make important decisions for individuals,doi:10.3390/su13052635 fatcat:vzsm6kgj5fb6tpgr4kzvhhvbk4