Hotel Revenue Management Implementation in Hotel

Arif Zulkarnain, Anita Swantari, Haryo Wicaksono
2017 Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016)   unpublished
Hotel Revenue Management is the application of information systems and pricing strategies that sell the right place to the right customers at the right time and in the right time frame. Implementation of hotel revenue management is done through the seven steps that aim to identify and resolve problems arising from Revenue Management. Which stipulates Market segmentation, Availability, Product Differentation, Demand Forecast, Price Management, Overbooking Classes, Reservation Negotiation. This
more » ... Negotiation. This study uses a cross section analysis. Where this approach is a method that describes the state at a given time, ie the state of Average Room Rate,% Occupancy, RevPAR, and TREVPEC. Data mining from the primary data using, among others: conducting interviews to the General Manager, Front Office Manager, and Chief Accounting. The result found several indicators, namely: in February has Room Occupancy, Average Room Rate, TrevPec the lowest compared to other months in the year 2015. the highest value of each indicator, namely: Room Occupancy in November, the Average Room Rate and RevPAR in August, and TrevPec in September. Managerial implications: the application of revenue management will provide better preparation for operational hotel. particularly in facing low occupancy in February to prepare planning in terms of promotion and targeting new segmentation.
doi:10.2991/ictgtd-16.2017.44 fatcat:ibjlxg2ovvetvdpyef54pllxq4