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International Journal of Innovative Research in Management Studies (IJIRMS
Today in this technology driven world, the e-commerce companies have realized that only delivering high quality of e-services can help them in achieving competitive edge and would lead them t owards the path of success. Past studies show that customers are willing to pay higher price to e-tailers for high quality e-services. E-service quality(e-SQ) can be defined as the extent to which a website facilitates efficient and effective shopping, pur chasing and delivery of products and servicesfatcat:24z3rphdrvbl7dr6brmjt7ti6u