The COVID-19 pandemic is forcing many businesses to close their businesses, driving major changes in various industry sectors, for example retailers and brands face various short-term challenges related to health and safety, supply chain, workforce, cash flow, consumer demand, sales and marketing [1] . In reality, several other types of business areas, including as tourism and hospitality, were virtually completely immobilized as a result of the disaster. Start-ups must also adjust by

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... from hiring. This situation is also having an impact on the family business. A family business is one in which the majority of the ownership and management is handled by the family or descendants of the family. This paper discusses a family business's survival plan during a Coronavirus pandemic affecting two continents. This article finds out that the COVID-19 pandemic has made all companies move to activate various innovations, both in terms of digital services and direct services.