Family Business Evidence from Countries of Two Continents: Survival Strategy of Coronavirus Pandemic

Dorothy Pandjaitan
2022 Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia   unpublished
The COVID-19 pandemic is forcing many businesses to close their businesses, driving major changes in various industry sectors, for example retailers and brands face various short-term challenges related to health and safety, supply chain, workforce, cash flow, consumer demand, sales and marketing [1] . In reality, several other types of business areas, including as tourism and hospitality, were virtually completely immobilized as a result of the disaster. Start-ups must also adjust by
more » ... from hiring. This situation is also having an impact on the family business. A family business is one in which the majority of the ownership and management is handled by the family or descendants of the family. This paper discusses a family business's survival plan during a Coronavirus pandemic affecting two continents. This article finds out that the COVID-19 pandemic has made all companies move to activate various innovations, both in terms of digital services and direct services.
doi:10.4108/eai.7-10-2021.2316251 fatcat:f4vf4bb2dnhnxlbblfc3z5wowu