Cross-cultural professional communication in the context of globalization

N L Shamne, M V Milovanova, E Yu Malushko
2019 IOP Conference Series: Materials Science and Engineering  
T h e w i d e s p r e a d o f E n g l i s h i n t h e c o n t e x t o f globalization places great influence on the cultural identity of mainland China. This paper argues that the influence is not completely negative. China's growing importance in the world may counterbalance English's challenges to Chinese cultural identity, and create a more confident cultural identity in the world with the help of English. an established fact, a site of struggle between cultures and world powers (Jackson,
more » ... 4) . The size of Chinese economy, the large population of Chinese speakers, and the efforts of Chinese government in promoting the Chinese culture are all effective driving factors for the preservation and promotion of Chinese culture and the Chinese identity for the whole country. English brings in more chances than threats to the new development of Chinese culture and promotes the Chinese identity to a higher state. English must be fully and critically utilized in the process; otherwise, the Chinese culture and the cultural identity as a whole will have no place to go. This is indeed a perish-or-flourish choice.
doi:10.1088/1757-899x/483/1/012081 fatcat:ez7sn7mudrak3iuaqw6ctckq2u