Background: The National Campaign of Blood Pressure Control began for all people over 30 years old throughout Iran in June 2019. The authors conducted the present study to explain the experiences of service recipients about the blood pressure campaign in Iran. Methods: This study that isa qualitative one was conducted in 2019. The statistical population involved the people whose blood pressure was monitored during the campaign. Researchers applied purposive sampling using snowball technique

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... l data saturation. They used content analysis to analyze the data. Results: 41 service recipients in comprehensive urban and rural health service centers under the coverage of Zaums entered the study. After analyzing the interviews, the researchers, in coding stage, extracted 29 initial concepts, nine sub-categories, and three main categories. Conclusion: Considering various opinions expressed by service recipients in the National Campaign of Blood Pressure Control and according to the analysis of obtained themes and codes, the researchers concluded that hypertension is one of the main concerns of young people, and it is highly significant to provide preventive services in this area, such as screening healthy people in terms of blood pressure and identifying patients