The purpose of this study was to investigate the changes of self-evaluation and emotion due to gap between social and group norms. Subjects were the university students who had the norm to wear a suit in job hunting scenes. In this study, the subjects were asked to imagine themselves in one of the four scenes of job hunting wearing either a suit or casual wear. The group of wearing casual had lower self-evaluation and higher anxious than the group of wearing a suit. On the other hand, they had

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... ow self-evaluation and high anxious due to deviation from group norm when they had a strong need for conformity and/or tendency of an over adaptation to the group of people who had a social clothing norm. As a result, it is considered that a negative change may happen when they deviate from group norms even if they fellow social norms.