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This report has been worked out on the base of research work in connection with the elaboration of a dissertation paper on the problems of the professional folk art (PFA), in terms of its functioning and mode of management. The dynamically changing environment during a financial crisis and the established regularities in the business management in the conditions of market economy, influence the condition and development of the PFA. In order to work out an alternative for its future existence,fatcat:zvyfmmrzx5gfnpfz6rkicfaxae