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PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR
2013
Jurnal Riset Manajemen Sains Indonesia
The purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidas' futsal shoes. This research used descriptive and explanatory methods. The unit analysis of this research are the consumers of Adidas at East of Jakarta. Total sample of this research are 100 respondences while the analysis tools that are used in this research are SPSS 18.0. The
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