The study analyzed what programs local broadcasting stations should produce to secure competitiveness in contents. As a result, in order to make more local people watch news programs, providing accurate local and general news and information and a forum for discussion on major issues is required. Moreover, it was revealed that providing a forum for discussion on local issues and representing the voice of local people based on accuracy, fairness and reliability is important to improve

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... n with news. For increasing general program ratings of local broadcasts, it is required to provide interesting programs and encourage local people to participate in the programs. Additionally, in order to raise satisfaction with general programs, it is necessary to offer interesting and high quality programs, deal with local issues and information and provide local residents with a platform for participation. ■ keyword :|Local Broadcasting|Programs|Contents|Rating|Broadcasting Production|Competitiveness|