The Impact of Conditional Determinants of Purchase Attitude of Store Brands in Food and Grocery in Indian Retailing-An Empirical Study in Twin Cities of Hyderabad

Tirthala Naga Sai Kumar
2013 IOSR Journal of Business and Management  
The consumer psychology is a very complex phenomenon, which changes from time to time, and depends on fast changing applications of science &technology and ever fascinating management skills. The present research paper highlights the key factors in retailing world that play an important role in influencing the perceptual processing of the buyers' black box in selecting the retail store and retail brands. The changes in the perceptions about store brands and retail store may influence the
more » ... e attitude of shoppers .These variables are studied extensively in order to assess their role in changing the purchase behavior of the store brand consumers.The study focuses on what-if analysis exclusively in analyzing the black box phenomena.
doi:10.9790/487x-1550107 fatcat:ttrcisn65bfdfm427usm7hfyoq