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Global Business Challenges and the Role of Corporate Diplomacy
[chapter]
2021
Global Market and Global Trade [Working Title]
Today, corporate diplomacy refers to a new business governance model in a challenging global order where economic complexity, uncertainty and potential sociopolitical conflicts should be considered in any successful policy and strategy. Indeed, taking into account that the practice of corporate diplomacy enhances the redistribution and reallocation of economic power and wealth, there seems to be a global trend away from the shareholder business model of value creation towards a new one where
doi:10.5772/intechopen.98492
fatcat:lcxcbf3syvdcrfiotcxf2gol4a