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The individual investor"s behavior is affected by several factors, both external and internal with respect to the investor. Most studies have taken either the external factors or the internal factors, to study the behavior of the investors. The findings of several studies done in each of these factors are brought together in this review paper. This paper brings together all the factors affecting investor behavior, including internal factors like the behavioral biases, namely,fatcat:umz4zayp5bft7pdzpz6f25pc4i