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Tạp chí Khoa học
The awareness of brand image increasingly becomes great importance in students' choices towards higher education institutions. This study aims to investigate factors of brand image which influence the choices of students in terms of postgraduate universities, the case of three universities in Ho Chi Minh City (HCMC): International University HCMC, Economics University HCMC, University of Economics and Law HCMC. Focus group and paper-based techniques are applied to build questionnaire forming.doi:10.46223/hcmcoujs.econ.en.184.108.40.2069 fatcat:yivv25hhzvc3fdpjroj4cpsbr4