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Design for sustainable behavior has become more important for product or service design considering environmental sustainability in the use stage. The goal of this work is to specifically help design for encouraging energy-saving behavior in selecting effective persuasive design strategies and game design elements by considering users' differences. The work begins with screening commonly employed persuasive strategies based on literature and the analysis of existing cases in design fordoi:10.3390/su9071281 fatcat:76cjmiopqjdtzamirja65xsh2m