A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings. Written in a straightforward, lively style, the book covers: ■ foundational theories, and factors that shape the discipline; ■ communication across cultures; ■ trends affecting the publicdoi:10.4324/9780203890189 fatcat:l6z7rpmatjhhnauq5x4lsury5a