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In recent years several simulation-based serious games have been developed for mastering new business concepts in operations management. This indicates the high potential of simulation use for pedagogical purposes. Unfortunately, this potential is hardly reflected in simulation methodology. We consider this issue by identifying alternative demands game use of simulation sets for model building and application. Moreover, we propose a framework for conceptual modelling for simulation-baseddoi:10.1109/wsc.2010.5679133 dblp:conf/wsc/ZeeH10 fatcat:opohkfwnhjgg3bl6e3sym4hmfy