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A VALUE ADDED ANALYSIS AND DEVELOPMENT STRATEGY OF CHOCOLATE TEMPE COMPANY IN MALANG CITY
Inspirasi ekonomi : jurnal ekonomi manajemen
Business development strategy is very important in supporting the sustainability of existing businesses. One of the application development strategies carried out in the chocolate tempe business in Malang City. This study uses a quantitative approach with analytical techniques, namely the IFE matrix, EFE, SWOT matrix and QSPM. The research took place at the De Tempe Chocolate Company, Malang City. The results obtained by the strategy that can be carried out by the Tempe De Konco Chocolatedoi:10.32938/ie.v4i1.2261 fatcat:lp5msj2rs5ghhp5457a6vepuca