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The Tourism industry association is a non-profit organization that is a bridge between the government and tourism companies to maintain the common interests of the tourism industry and members of the association, and to promote the sustainable development of tourism and member companies. The credibility degree to the self-discipline and supervision of tourism industry associations will affect the public's willingness to spend in member companies of tourism industry association. SPA Industrydoi:10.4236/ajibm.2019.98112 fatcat:elojbnigqngyjdqbvn2tttzvim