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The Effects of the Talent Types on Purchasing Behavior of Beauty-Service products
2012
Fashion business
This study aims to examine the effect of talent types on the purchasing behaviour of beauty-service products in 367 adults(female and male). The present study is the first to consider both talent types and the purchasing behaviour of beauty-service products correlates to appearance management behaviour. Frequency analysis showed that the mean of 8 talent types of 367 participants was 3.324. The highest talent type of 367 participants was interpersonal talent, the lowest talent type was
doi:10.12940/jfb.2012.16.3.045
fatcat:y7mga536e5ea7ly5tu5u5rvcae