This article argues that the paradox of James Bond's character (that he accords with the idea he represents precisely by deviating from it) is central to a Lacanian understanding of the unconscious (which is considered as a form of disjunctive synthesis - a logical operation which allows conflicting realities to coexist) This requires a review both of various Bond-moments as well as the role of the Real and Symbolic in the Lacanian unconscious.