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The theme to be discussed is the gender symbolic violence, here presented by the analysis of the beer commercials on media. The gender symbolic violence is about the embarrassments imposed by the social representations of gender about the masculine and the feminine. Woman (And by extension, her body broken up in this way) is presented on commercials as to be consumed just as the beer. From an anthropological feminist point of view, is possible to realize that the dominant discourses on thedoaj:e7873cc2400c466da3c89d44ba29f4f0 fatcat:vtarzpwxhrfixmvt2hmfg3cy4m