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Purpose -This article considers the role that technology may play in the future of experiential tourism. This viewpoint paper begins to question future developments in technological mediation and how these may challenge our view of experiences and their construction in a period of immense and rapid technological development. Design/methodology/approach -A short viewpoint article driven by theoretical perspectives in the existing academic literature and the authors' personal stance on the futuredoi:10.1108/jtf-04-2019-0033 fatcat:vodw56vvlrdzxjdij4tumltfbi