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Talon: An Automated Framework for Cross-Device Tracking Detection
2019
Zenodo
Although digital advertising fuels much of today's freeWeb, it typically does so at the cost of online users' privacy, due to the continuous tracking and leakage of users' personal data. In search for new ways to optimize the effectiveness of ads, advertisers have introduced new advanced paradigms such as cross-device tracking (CDT), to monitor users' browsing on multiple devices and screens, and deliver (re)targeted ads in the most appropriate screen. Unfortunately, this practice leads to
doi:10.5281/zenodo.3598092
fatcat:b2w2gdjqwredbo25xpvhjohtya