FARNAM, HENRY W. The Economic Utilization of History. Pp. viii, 200. Price, $1.25. New Haven: Yale University Press, 1913

Frank T. Carlton
1913 The Annals of the American Academy of Political and Social Science  
274 The volume, then, should be regarded as a source book of advertising related to economic implications rather than the technique of advertising. It is excellent in suggesting to the student forming a campaign, the di$lculties and the triumphs of past experiences.
doi:10.1177/000271621304800136 fatcat:x3an7yrvwrflxmyvtuzhpilqme