Tobacco is a risk factor for six of the eight leading causes of deaths in the world. Every eight seconds someone, somewhere in the world, dies as a result of tobacco use. India has made progress on tobacco control in recent years. Prohibition to sell cigarettes to people who are below 18 years of age, levying fine on those persons who smoke at public places, anti-smoke campaign messages, etc., were few measures to prevent tobacco-related deaths. Increasing level of awareness towards tobacco

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... umption and risk associated in practicing such behaviours will be the way-out to prevent smoke-related deaths and disease. Anti-smoking advertisements are those advertisements that inform the smokers and the general public about the 'harmful-riskassociated with smoking', persuade and enable the smokers to alter and quit smoking and thus, bring out desired habitual change. The study was aimed to assess the impact of "anti-smoking advertisements" among male adults in Coimbatore city. It was found that vast majority of smokers' were aware about the harmful effects of smoking. Anti-smoking advertisement was clear enough to inform the public that 'smoking is not good for health'. The advertisement has made the smokers feel concerned about the 'evil-effect' of smoking on their own health as well as on the health of the person around them. Most of the respondents opined that graphic related warning was effective message format for anti-smoking campaign. But it was found only 57.3 per cent of the respondents support the regulation of smoking in public places. Strict law and action should be exercised to control over smoking in public place.