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Deliberation among individuals online plays a key role in shaping the opinions that drive votes, purchases, donations and other critical offline behavior. Yet, the determinants of opinion-change via persuasion in deliberation online remain largely unexplored. Our research examines the persuasive power of ethos– an individual's "reputation" – using a 7-year panel of over a million debates from an argumentation platform containing explicit indicators of successful persuasion. We identify thearXiv:2006.00707v1 fatcat:ibrftnslh5ckvjpmxhsuoejq3q