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Design and Communication of Ecological Content on Sustainable Packaging in Young Consumers' Opinions
2016
Journal of Food Products Marketing
Many companies today have noticed the growing sensitivity of consumers to social problems, reflected by their interest in environmental concerns, e.g. the usage of sustainable packaging materials that are eco-friendly and safe for consumers and the environment. Producers seek, often based on intuition rather than knowledge, eco-arguments for their packaging in order to affect the perceptions of buyers and influence their behaviour. Creating an effective design and content for environmental
doi:10.1080/10454446.2015.1121435
fatcat:ju5k2f3e35ceve5rmchdht37ma