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Analytical affective design with ambient intelligence for mass customization and personalization
2007
International journal of flexible manufacturing systems
The fulfillment of individual customer affective needs may award the producer extra premium in gaining a competitive edge. This entails a number of technical challenges to be addressed, such as the elicitation, evaluation, and fulfillment of affective needs, as well as the evaluation of affordability of producers to launch the planned products. Mass customization and personalization have been recognized as an effective means to enhance front-end customer satisfaction while maintaining backend
doi:10.1007/s10696-008-9032-1
fatcat:iuy7xm3a25aj5oksn5explb52a