New Paradigm Models in Digital Media Business (IP TV and Mobile TV)

Zvezdan VUKANOVIC
2020 Media Dialogues – Medijski dijalozi  
The purpose of this article is to analyze the role of the economies of aggregation in new and digital media (IP TV and Mobile TV) business. The author argues it is necessary for international corporations to provide a holistic response that regards economics as a set of mutually interactive aggregate segment in order to position global media industry and businesses in highly competitive and volatile markets. Therefore, the article proposes the creation and adoption of four strategic approaches
more » ... n emphasizing the economies of aggregation: the Tripleand Quadruple-Play Bundling Strategies, Two-Sided markets, Complementors and Network Externali-ties. Adding and implementing these complex microeconomic approaches will result in accelerating and increasing the competitiveness and innovation, market share, de-mand, profit 242% (78.5 to 190 millions). On the other hand, the research shows an 44 increase of IPTV subscribers from 2009 to 2013 for 202% (42.2 to 85.5 millions). In conclusion, it is important to realize that the greatest potential for the application of the economies of aggregation in the global media industry is evident in the emerging global IP TV and Mobile TV markets. The reason is that only 1.8% of all mobile phone users worldwide that are presently esti-mated at 3.3 billion are Mobile TV subscribers, whereas only 2.2% of all TV users worldwide (currently estimated at 1 billion) are IPTV subscribers. of global media companies. The author empirically prves the validity for IPTV and Mobile TV market growth by calculating the projected number of worl-dwide users from 2009 to 2015 based on the analysis of nineteen leading internati-onal research and consulting agencies. The figures show an increase of Mobile TV subscribers from 2009 to 2015 for approximately
doi:10.14254/1800-7074/13-3/1 fatcat:bu7lwzwrwbhmllsueyrufjlrbu