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The heritage sites included on the World Heritage List are important and highly qualified resources for the territories and communities in which they lie. UNESCO heritage should be recognised as representing the beautiful and the best of its territory, and as being a "useful" resource, in that it is capable of increasing the territories' economic, social, and cultural values. To this end, in a period characterised by deep recession and by crisis in the markets, new forms of exploitation of thedblp:conf/haicta/SturialeT15 fatcat:pwn4iott3jdn5o4zptxmyj25lm