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The explosive growth of the mobile application (app) market has made it difficult for users to find the most interesting and relevant apps from the hundreds of thousands that exist today. Context is key in the mobile space and so too are proactive services that ease user input and facilitate effective interaction. We believe that to enable truly novel mobile app recommendation and discovery, we need to support real context-aware recommendation that utilizes the diverse range of implicit mobiledoi:10.1145/2396761.2398683 dblp:conf/cikm/KaratzoglouBCB12 fatcat:xqzxsh7qqzeqddgt7wmlzkwrva