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Service Quality, Its Importance in Marketing and Competitive Strategies
2019
GIS Business
The development of a modern competitive environment and those of information technology through globalization has encouraged companies to focus more on the context of Service quality. These service qualitiesshould be especially oriented toward customer satisfaction and that of the aspects associated with those of customer loyalty, its effect on increasing the revenue. In the era of customers,they are in search of the companies who provide good service, this is one of the most important
doi:10.26643/gis.v14i6.11846
fatcat:f53mp65mdbaotmlzwfvzh6j27a