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The Impact of Introductory Incentives on New Users: Evidence from an Online Health Community
International Conference on Information Systems
Many online communities now employ introductory incentives to attract new users and motivate user contributions, but the benefit of such incentives is still unclear. We draw on a policy change in a large online health community to explore the impact of short-term introductory incentives. We find that even though introductory incentives increase contribution quantity during the policy window, such incentives can significantly decrease it after the policy. The policy also harms the community bydblp:conf/icis/ZhangCGG17 fatcat:xlm6vypmynctvcbybapvrookru