At present, given the development of the world economy, the degree of information provision of society and business is extremely important. The economy is actively mastering and implementing the digital achievements of scientific progress, called "digital". Digitalization of the economy is the most important driver of innovation, competitiveness and economic growth of the country, so in world practice its comprehensive development is considered a key vector of the business climate and is

more »

... ed in models and strategies for the future. Based on the analysis of publications on the subject, it is obvious that a holistic digital platform should not be considered as a business analysis system, but as an intelligent structural unit, whose responsibilities include managing each participant or process element on a more global scale and systems through established standards and principles. Competitive approaches and methods using innovative technologies in business environment analysis are analyzed. The factors of transformation of implementation of digital technologies by enterprises in the assessment of business processes of entrepreneurial activity are identified. The authors of the article believe that it is through digitalization and its interaction with enterprises that the speed and efficiency of management personnel in making decisions about productivity can be increased. The article raises questions about progressive forms of economic and business processes that affect the management of modern technology. The information model is considered to analyze the business processes of industrial enterprises. The main obstacles a company faces in adapting to today's digital environment are pointed out. In fact, the future of competitive business must be one hundred percent digital. Businesses have fully automated processes that increase efficiency, speed and transparency in decision-making. Digital integration requires not only the digitization of data, but also the standardization of business processes according to existing modern workplaces. With these tools, it is possible to improve the speed and efficiency of management in decision-making, which is essential for productive work.