Serious games and the gamification of tourism

Feifei Xu, Dimitrios Buhalis, Jessika Weber
2017 Tourism Management  
4 Gamification has become a focus of attention in an increasing number of fields 5 including business, education, and health care. Through a wide range of applications 6 and support functions, its potential for the tourism industry is significant. 7 Gamification of tourism can contribute to a more rewarding interactions and higher 8 level of satisfaction, as well as increase brand awareness and loyalty to the destination. 9 As one of the first attempts to conceptualise gamification of tourism,
more » ... his paper 10 examines gaming in general terms and the application of it in specific tourism fields. 11 It identifies game design elements that can contribute to a meaningful gamification. A 12 few cases of best practices are presented to show how this innovative concept can 13 benefit tourism marketing. Implications for tourism marketing and management are 14 discussed as well as future research recommendations. 15
doi:10.1016/j.tourman.2016.11.020 fatcat:elg7gljwzzgslpyfuo5556debq