The Internet revolution is driving new advances in the digital economy. The new economy must harmonize traditional and modern approaches to the economy in order to respond to the challenge of managing the country based on monitoring technological change and innovation. The digital economy is considered to be the key to solving a large number of social, economic, and other problems in society, as well as to achieving sustainable development and economic growth of the national economy. The

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... on of information and communication technology on which the digital economy is based is an essential factor in ensuring labour productivity and economic growth. The main goal of this paper is to present the digital economy in the Republic of Serbia as a possible chance and opportunity for the realization of which it is necessary to establish a new business model, as well as to determine the relationship between the achieved level of digital development and economic development.