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International Business and Management
The past few years were marked by successive and highly mediated food crises. All sorts of concerns were magnified thus inevitably generating perception of a health risk linked to food. The synthesis of the literature review on the perceived risk and the confidence resulting from a qualitative study by 3 experts on 14 final consumers helped elaborate a conceptual model that goes through three phases: The first is the phase of risk perception, the second is risk reduction and the third is thefatcat:wdzh7gs24bc5dn76oqupekawlu