A STUDY ON CORPORATE SOCIAL RESPONSIBILITY ROLE IN INDIA

K Srinivasulu
unpublished
CSR has become a basic business practice and has gained much concentration from the board of large companies. It assists the position of business operations with social values. CSR is deemed as a point of meeting of different initiatives aimed at ensuring socio-economic development of the community. Continuing change in the insight of business, from a narrow view of profit making to a wider view of comprehensive responsibilities towards its stakeholders, is challenging for enterprises at the
more » ... terprises at the national level. The present study is to discuss the role of CSR in community development, because the logic of CSR is towards considering its impact in community socially, environmentally and economically. The paper also discusses CSR expenditures of recent years. For this paper an attempt to study the concept of Corporate Social Responsibility in management Students and Executives, adopting a qualitative approach to research is made. There are several challenges facing CSR in India and the paper provides suggestions to overcome them and accelerate the CSR proposals in India.
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