The primary purpose of this research paper is to demonstrate the role, strongorganizational culture plays in transforming a loosely connected organization toone with strong ties. The results of this study indicate that business units are likelyto get assistance from other sister business units to accomplish tasks in a timelymanner and to be innovative. Cultural practices, such as open communication andrewards incentivize units sufficiently to do so. It is found that cooperative values

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... lymotivate units to develop strong networks and do not require the addedinducement of collective rewards or open communication, as these practices seemto be resonant in values of cooperation.