Generic integrity and generic shifts have been the two key issues in TS related to genre studies. The problems that stem from the two approaches include linking normative statements of genre membership of the texts to particular linguistic choices, distinguishing choices made under generic constraints from translation shifts motivated by non-generic cross-linguistic contrasts and identifying what counts as generic shifts. Approaching genres in isolation and without any reference to generic

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... tures, typical textual composition and linguistic features often results in assigning generic status to random linguistic and compositional elements identified in the course of translation analysis. It is argued that the study of genre conventions in translation should be linked with the contrastive analysis of sets of related genres in SL and TL, the study of generic structures and interconnected sets of typical linguistic choices.