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The overall goal of this study is to explore the relative importance different groups of tourists give to the vacation experience phases (pretrip, en-route, and on-site experiences). by clustering the tourist by their motivation and subsequently testing the relative importance given to the various trip phases, the idea is to get new knowledge in terms of quality perceptions of the different phases of a journey, not only on-site experiences for different tourist segments. The tourist journey isdoi:10.3727/108354212x13485873913921 fatcat:yhkikqyfezfwjgawehie3sk4au