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For scalability of business, multiparty multilevel digital rights management (DRM) architecture, where a multimedia content is delivered by an owner to a consumer through several levels of distributors has been suggested as an alternative to the traditional two party (buyer-seller) DRM architecture. A combination of cryptographic and watermarking techniques are usually used for secure content delivery and protecting the rights of seller and buyer in the two party DRM architecture. In adoi:10.1145/1542245.1542265 dblp:conf/nossdav/ThomasEDK09 fatcat:aq35haps3jdvjmiubin4idktam