The objective of this research is to investigate the role of the relationship quality and culture between Portuguese companies and their export market intermediaries in Angola. In particular, we aim to understand the importance that the quality of the relationship has and the role of cultures in export activities. In terms of methodology we opted for a qualitative analysis; we present the results of two case studies of Portuguese exporting companies and one case study on an Angolan

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... In general, the results show that the business relationships are influenced by trust, commitment, culture and similar values. As known, Angola was once a Portuguese colony, so communication is easy because these countries share some common cultural traits. Such factors will influence the trade relations between Portuguese exporters and their Angolan distributors.