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This paper attempts to shed more light on destination management and marketing organisations (DMMOs) from the context of rural tourism. Moreover, where national tourism organisations established a liaison office at regional or state levels, their roles seems to have been limited. In this circumstance, they are merely information offices to the visitors rather than local DMMOs responsible for the management and marketing of rural destinations. Therefore, the purpose of this paper is to identifydoi:10.1016/j.sbspro.2014.07.284 fatcat:ffreksbtvbaz7g3cwpczilarwy