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Employer branding and employee engagement of furniture retailer in Klang Valley
2018
SHS Web of Conferences
The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees' engagement and gender differences in their engagement towards their organization. Furniture retailing falls under the retail trade industry that contributed about RM35.7 billion to Malaysia GDP in 2017 with expected growth of 8.7 percent. However, the industry suffers an average yearly employee
doi:10.1051/shsconf/20185602003
fatcat:tfojy2ohy5g7vczhjoudbwmide