Research on the Consumer Finance System of Ant Financial Service Group

Yanan Zhao
2017 American Journal of Industrial and Business Management  
This paper takes the Ant Financial Service Group as an example and analyzes the development pattern of its consumer finance system. The Ant Financial Service Group developed from an e-commerce platform. Its consumer finance system takes full advantages of the large amount of data which is accumulated from the e-commerce platform. This kind of development mode can realize the win-win development of e-commerce platform and Internet consumer finance, which has the reference significance to the
more » ... ificance to the development of other consumer finance platforms.
doi:10.4236/ajibm.2017.75041 fatcat:hz4ali7tcnhyxe64mqzft72mr4