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A Framework for Value Co-creation through Customization and Personalization in the Context of Machine Tool PSS
In this paper, a hybrid PSS business model is considered for discussing the framework for value co-creation through customization and personalization. The framework consists of a business model, an engagement model which leads to value creation through customization, and a detailed service execution plan which offers opportunities for value co-creation through co-design, co-production and co-delivery, leading to personalization. The conventional approaches for PSS design do not explicitlydoi:10.1016/j.procir.2014.01.005 fatcat:qqwk5vvsnnfy7cvuvwcnps7up4