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The central questions about the power of the media, about how they intervene in the conformation of the public space, in the construction of the community, of the imaginary and of the social bonds, must be thought about in parallel with the question of the power of the publics in democracy. The double direction that goes from the media to the audiences and vice versa, is fundamental in the mediatization processes. But it is also key in the politics of the media era to investigate how the audiences become a public endowed with some power.doaj:d5ae4eb060f24bf285e01e0dd52df0f1 fatcat:a6zkhrxgdjfw7k4afgjp6dhhwu